Do you know Chabak?

“Chabak” is a newly coined word. “Cha” means car, and “bak” means stay night.

I don’t know how to translate in English exactly. If you know, please leave a comment 🙂

By the way, “Chabak” is quite popular in Korea now because of the Covid 19 pandemic situation.

GM marketing team “Ad&Communication” successfully presented Chevrolet “Treverse” and “Colorado” by using this Chabak trend.

As they presented Chabak interior in those cars in Korean TV program “House with wheels”,  keyword “Treverse” searching volume has been increased rapidly 42% more.

Over the past five years, the number of camping trailers has increased by more than 20% annually. I guess it’s because of  Covid 19 pandemic situation and Chabak marketing.

According to the Ministry of Land, Infrastructure and Transport, registration of camping trailers last year increased nearly threefold from 2016 to 17,799 units.

More detailed news article here : https://www.ajunews.com/view/20210617153823061  Sorry that I couldn’t find English version.

But there are many news about Chabak. Please refer to the below articles for your reference :

 August 03, 2020

Non-contact travel trend boosts sales of camping, outdoor gear

https://en.yna.co.kr/view/AEN20200803001900320

Dec 3, 2020

Traveling in pandemic times

http://www.koreaherald.com/view.php?ud=20201203000770

November 13, 2020

Rising popularity of car camping results in SUV sales boost

https://en.yna.co.kr/view/AEN20201110003100320