Do you know ReSsangChe? Current Korean car domestic market share

ReSsangChe means Renault Samsung, Ssangyong, Chevrolet GM – 3 car brands, which have less than 10% of market share.

In August, the promotions of 5 domestic manufacturers(Hyundai, Kia, Renault Samsung, Ssangyong, Chevrolet GM) will be held. Unlike the usual promotions for the summer vacation season, this year, due to production setbacks, the focus is on discounts on stock cars. However, Chevrolet, Renault Samsung Motors, and Ssangyong Motors will expand their market share by offering various discounts including stock cars.

Related Korean news article : http://www.autotribune.co.kr/news/articleView.html?idxno=5806

However, it would be difficult for ReSsangChe.

If you look at the domestic car market these days, Hyundai Motor Group occupies an unrivaled market share. Hyundai Motor alone has a market share of over 40%, and when Kia and Genesis are included, the market share is nearly 90%. The remaining 10% is occupied by Renault Samsung, Ssangyong Motor, and Chevrolet.

Looking at the domestic car sales in the first half of this year, Hyundai Motor sold 30432 units, Kia 277,164 units, Genesis 72,710 units, Chevrolet 33,160 units, Renault Samsung 28,840 units, and Ssangyong Motors 26,625 units. The market share is 40.6% by Hyundai, 37.6% by Kia, 9.8% by Genesis, 4.5% by Chevrolet, 3.9% by Renault Samsung, and 3.6% by Ssangyong.

Chevrolet, Renault Samsung, and Ssangyong Motors again have lower sales than Genesis. Chevrolet, the most sold of the three, is less than half that of the Genesis. Even the sales volume is lower than that of imported premium brands, Mercedes-Benz and BMW.

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Hyundai Motor Group’s market share is overwhelming in Korea, but that doesn’t mean we can’t just laugh. The absolute sales volume of domestic cars including Hyundai Motor Group decreased in the first half of this year, and on the contrary, imported cars increased. In other words, consumers who used to buy domestic cars are shifting to imported cars.

Domestic car sales decreased by 6.2%
Imported car sales increased by 17.9%

The decrease in domestic car sales and the increase in imported car sales means that consumers who used to ride domestic cars are shifting to imported cars.

Even in this situation, the Hyundai Motor Group quality problem still exists.

Last year, when Vice Chairman Chung Eui-sun took office as chairman, quality was often emphasized, but consumers still do not feel that it has improved. Of course, just because imported cars without defects, but can only continue to be recognized is better than the Hyundai followed if demand continues to move to the imported cars.

Defects are also a problem, but the response to solve them is also a problem. When a major defect occurs, the United States takes immediate action, while in Korea, it is often irresponsible.

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