28th Dec. 2021 Today I hear the Hyundai Motor’s development of Hydrogen car Genesis has been stopped suddenly.

I found the below 2 Korean articles. (Couldn’t find English version)

Hyundai Motor Company, Genesis Hydrogen Vehicle Development ‘Sudden Break’
https://www.chosun.com/economy/auto/2021/12/28/V6U6543E35ESDOGKTDYIL7J7IA/

Genesis hydrogen car development put on hold… “There is little marketability due to the limitations of technology”
https://biz.chosun.com/industry/car/2021/12/28/DNU4GDEBIZGU5OV7MYBN7DKSMY/

Hyundai Motor Group has suspended the Genesis hydrogen car project, which it had been working on with the goal of launching in 2025. This is because, as a result of the internal audit, it was evaluated that the technology and marketability of the core technology of the next-generation hydrogen car was insufficient.

Hyundai Motor Group Chairman Chung Eui-sun is speaking in the ‘Futuring Genesis’ video introducing the Genesis brand vision on September 2nd./Futuring Genesis video capture.

According to the coverage of this paper on the 27th, it is known that Hyundai Motor Company has come to the conclusion that the development performance and research progress of the ‘3rd-generation (hydrogen) fuel cell’, which was being developed for use in the Genesis hydrogen vehicle, fell far short of the original goal. A fuel cell is a key device that plays the same role as an internal combustion engine engine in a hydrogen vehicle. After reaching this conclusion through an audit, Hyundai Motor Group is known to have significantly reduced the role of the fuel cell department through organizational reorganization and personnel management in November of this year.

Hyundai Motor and the government set the goal of ‘annual production of 130,000 hydrogen cars by 2025’ and ‘80,000 hydrogen cars sold (the government) in 2022’ respectively, and they said they would achieve a hydrogen society by 2040 and catch both rabbits of eco-friendliness and economic growth. , the red light on this hydrogen roadmap has come on. As of November of this year, the cumulative sales of hydrogen cars are a little over 20,000.

It is known that Hyundai Motor Company has recently decided through an audit that its plan to cut fuel cell production costs is unrealistic. This means that the question mark is attached to the ‘hydrogen car feasibility’ itself to achieve the hydrogen car roadmap. It is known that such audit results were reported to Chairman Chung Eui-sun. In addition, according to the audit results, the Genesis hydrogen vehicle development project, which was under development on the premise of installing a 3rd generation fuel cell, has also been stopped. An official familiar with Hyundai Motor said, “The development of the Genesis hydrogen car has been going on for about a year with the goal of a four-year development period, but it has been stopped due to a problem with the third-generation fuel cell. It is also unclear,” he said.

That’s a sad news. I thought the hydrogen car is better than EV.
It seems Hyundai concentrate at EV then Hydrogen cars due to market demands.

I found an English article related with Hyundai EV here. Let’s check it out.

Dec 27, 2021 – 16:52